When my team launched Boomerang last August, we thought it was a sure thing -- until we knew it wasn't.
Our goal was to create a consumer-gifting platform that would let Facebook friends give each other real-world gifts from the best local businesses. Americans consume $100 billion in gift cards every year, and 70 percent of consumers we surveyed said they would prefer to give a local gift than a traditional gift card from a big brand.
An inevitable slam dunk, right?
We had a great product and sales team, a differentiated focus on local gifting and backing from storied investors in local e-commerce. So off we went to top restaurants, bars, spas and other attractions in our four favorite cities to negotiate unique gift packages. Some were totally free to give. We built a simple, beautiful gifting experience for desktop and mobile users.
Read more:
http://www.youngentrepreneur.com/startingu...
Posted By: Stan Ivaciov
Sunday, July 14th 2013 at 3:27PM
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