Home Invites Members Groups Events Videos News Photos Blogs Forums Chat
Home > Blogs > Post Content

WeChat leads China’s mobile messaging market (321 hits)

Mobile messaging service WeChat is by far the No. 1 chat app for users in China, according to eMarketer’s latest forecast of worldwide mobile messaging users.

This year, more than 494 million people in China are expected to use the app at least once per month, with 84.5% of all mobile phone messaging app users in the country on the platform.

WeChat’s dominance in a market that effectively skipped email and went straight to instant messenging creates huge opportunity for marketers. eMarketer estimates that more than 585 million individuals in China will use a mobile messaging app this year—equivalent to 75.8% of all internet users.

WeChat, known as Weixin in China, was created by Chinese tech giant Tencent in 2011 and expanded overseas the following year. The app has since grown in scope and has transformed the way users in China live their day-to-day lives. Aside from sending messages, users can order food, transfer money and book airline tickets on the app. In addition, WeChat also functions as a social media platform, where users can post pictures, videos and articles.

Unsurprisingly, smartphone users are often WeChat users. eMarketer expects 79.1% of smartphone users in China to use WeChat this year.

“WeChat is by far the most advanced mobile messaging app worldwide in terms of its functionality and the services it offers users and businesses,” said Cathy Boyle, eMarketer’s principal analyst of mobile. “Where the app falls short is in its global reach. However, for businesses interested in marketing products and services in China—and increasingly to Chinese people living or traveling abroad—WeChat is the best messaging app to use.”
Posted By: Junyuan Zhang
Saturday, May 5th 2018 at 3:56PM
You can also click here to view all posts by this author...

Report obscenity | post comment
Share |
Please Login To Post Comments...
Email:
Password:

 
More From This Author
WeChat leads China’s mobile messaging market
Forward This Blog Entry!
Blogs Home

(Advertise Here)
Who's Online
>> more | invite 
Most Popular Bloggers
tobechukwu agbu has logged 368 blog subscribers!
maria marzullo has logged 276 blog subscribers!
laureen torres has logged 215 blog subscribers!
vanessa owusu has logged 202 blog subscribers!
frantz audige has logged 193 blog subscribers!
>> more | add 
Latest Member Activity
ifunanya okafor just posted a article entitled 'more start-ups have an unfamiliar message for venture capitalists: get lost'. 12:53AM
ifunanya okafor just became a new member. 12:46AM
jeffrey lu just posted a article entitled 'entrepreneurs in space: musk shouldn't have mars all to himself'. 05:49PM
jeffrey lu just edited his profile. 05:42PM
jeffrey lu just became a new member. 05:40PM
tyler santiago just posted a article entitled 'how one entrepreneur is bringing vintage clothing to your doorstep'. 10:59PM
tyler santiago just became a new member. 10:36PM
cecelia chollette-dickson just posted a article entitled 'training engineers to spot opportunity and impact'. 05:29PM
cecelia chollette-dickson just posted a article entitled 'secrets of the booming beauty business'. 05:17PM
nonye okafor just posted a article entitled 'reading between the fine lines: are poetry and business intertwined? '. 03:17PM
justin swanson just posted a article entitled '6 hottest industries for millennial entrepreneurs'. 09:43AM
justin swanson just became a new member. 09:37AM
>> more | invite friends