What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed?
There is: It’s called SWOT Analysis.
By performin ...
Posted Thursday, April 27th 2017 at 1:21PM
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Zeta Global, a company that specializes in marketing automation software, now has $140 million in new funding, including $25 million in debt financing, with which it plans to fund expansion.
The company, co-founded by former Apple CEO and Pepsi-Cola ...
Posted Thursday, April 27th 2017 at 12:17PM
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By Xiaofeng Wang
Forrester predicts that the future of mobile wallets will go far beyond mobile payments. In the West, this vision is still a work in progress. However, Chinese digital juggernauts Alipay and WeChat have morphed their mobile wallet ...
Posted Thursday, April 27th 2017 at 12:06PM
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Seth Godin has one of the most-loved marketing blogs on the internet, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort to cultivate a following, ...
Posted Thursday, April 27th 2017 at 10:42AM
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By Damian Bazadona
2016-10-15-1476494733-336007-usatsi_8604092.jpg
This past week, I attended the Sports Leaders Conference in London at the Chelsea FC stadium.
My agency, Situation, specializes in entertainment and sports marketing, so I w ...
Posted Thursday, April 27th 2017 at 12:35AM
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When Subra Suresh was tapped to lead the National Science Foundation (NSF), in 2010, he saw that many of the pathbreaking discoveries developed through the agency’s grants weren’t finding their way to the marketplace, so he sought to foster bette ...
Posted Wednesday, April 26th 2017 at 3:17PM
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What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But m ...
Posted Wednesday, April 26th 2017 at 1:10PM
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Entrepreneurs have high demanding schedules that come along with the job. With countless daily tasks and deadlines to be crossed off a to-do list, it is not always easy to take the time for self-care and remain healthy through exercise. However, ther ...
Posted Tuesday, April 25th 2017 at 4:35PM
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Email is the most powerful marketing channel of the 21st century. In fact, email is so powerful that the Direct Marketing Association says that you can get a return on investment (ROI) of $38 for every $1 you invest in email marketing. Similarly, res ...
Posted Monday, April 24th 2017 at 10:24PM
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What does that mean? In every aspect of our lives, it’s easy to get stuck in a rut unless we think creatively and take some risks. Without imagination, for instance, family life can seem confining and limiting—but, if we apply some entrepreneuria ...
Posted Monday, April 24th 2017 at 11:06AM
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Andrew Stephen , CONTRIBUTOR
Being a marketing professor at a major business school, there are few questions from students that haven’t come up in one way or another over the years. By far the most common question I’m asked is about “B2C” ...
Posted Monday, April 24th 2017 at 10:08AM
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Can you plan out your entire business year? Here's how to deconstruct your future and set a roadmap for your year-end goals, today.
The first quarter of a new year is a great time to reflect on the past, but more importantly, it's the perfect time ...
Posted Sunday, April 23rd 2017 at 10:29PM
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By: Shep Hyken
Just three weeks ago, approximately 4,000 people made their way to the San Diego convention center to attend Social Media Marketing World. Marketers from all over the world were there to learn about the latest ways social media can ma ...
Posted Sunday, April 23rd 2017 at 7:49PM
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From the Food Babe ranting about what the Unicorn Frappuccino actually contains, to Business Insider reporting that the magical sounding drink is all sold out, it is clear that there is one thing Starbucks is doing well — other than giving everyone ...
Posted Sunday, April 23rd 2017 at 7:40PM
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Small businesses can learn a lot from the ecommerce experience offered by some top luxury brands.
E-commerce has long been a sore point for many luxury brands. Luxury brands differentiate themselves in part by the high-end experiences they offer i ...
Posted Sunday, April 23rd 2017 at 6:42PM
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How To Predict The Future Success Of Possible Marketing Channels:
http://www.hoodeconomix.co/cgi-bin/blog.cgi?blog_id=323415&cid=1
...
Posted Sunday, April 23rd 2017 at 2:10PM
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How to Predict The Future Success Of Possible Marketing Channels:
http://www.hoodeconomix.co/cgi-bin/blog.cgi?blog_id=323415&cid=1 ...
Posted Sunday, April 23rd 2017 at 2:05PM
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https://www.forbes.com/sites/shamahyder/2017/03/13/luxury-brands-4-secrets-to-marketing-in-the-digital-age/#47c6f5b062ca
From Forbes Inc. ...
Posted Sunday, April 23rd 2017 at 10:17AM
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We all wish we could see into the future – for our careers, our personal lives, and even our bank accounts. But if you could predict the future, how would it change your business’s marketing strategy?
The truth is, there really is no way to te ...
Posted Saturday, April 22nd 2017 at 2:36PM
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It takes a lot of time and effort to develop and maintain a marketing campaign that resonates with your intended audience. As a strategic thinker, however, the development of a marketing campaign takes even more consideration. After all, we're always ...
Posted Friday, April 21st 2017 at 11:59PM
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By Mike Shields
April 21, 2017 6:00 a.m. ET
0 COMMENTS
Are the NewFronts at a crossroads?
Several big media companies, including AOL, BuzzFeed and Fullscreen, have either pulled out of the NewFronts or scaled back their plans considerably.
...
Posted Friday, April 21st 2017 at 11:30AM
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The latest television commercials for McDonald’s, featuring the actress Mindy Kaling, do not appear on the company’s YouTube channel, Facebook page or Twitter account. In fact, they don’t mention McDonald’s at all — though they do mention C ...
Posted Thursday, April 20th 2017 at 3:25PM
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A recent study by the Bureau of Labor Statistics confirmed a potentially disturbing trend -- that the number of new startup businesses in the United States has declined since 2006, and the number of jobs created by those startups has been in decline ...
Posted Thursday, April 20th 2017 at 12:50PM
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https://www.forbes.com/sites/julesschroeder/2017/04/17/5-tips-from-a-veteran-entrepreneur-that-every-millennial-entrepreneur-needs-to-know/#7bedae6725b6 ...
Posted Thursday, April 20th 2017 at 12:50PM
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Start-up culture is defined by long days and nights. Shoestring budgets, thin staffing and lots of trial and error are hardly ideal conditions for any entrepreneurs, let alone working parents.
To address those challenges, a new crop of workspaces ...
Posted Thursday, April 20th 2017 at 12:41PM
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