DECEMBER 19, 2016
READER RESOURCE
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If you’ve ever thought about working from home or starting a home-based bus ...
Posted Monday, December 19th 2016 at 7:57PM
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How many times have you been asked “What do you want to do?” For most, it starts at a young age, when someone asks you “What do you want to be when you grow up?” And it continues through most of your adult life. This 2015 article from Fatherl ...
Posted Monday, December 19th 2016 at 8:08AM
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It’s an absolutely extra-ordinary experience once you get an opportunity to listen to the pioneers like Travis Kalanick on his life’s experiences feed. In the five-day trip to India, the techno pioneer Uber CEO, Travis Kalanick shared his excitin ...
Posted Sunday, December 18th 2016 at 11:34PM
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The line snakes across an entire airport hangar. Hundreds of people, most of them teenage girls, stand single file and chatter excitedly, bouncing on their heels and occasionally dissolving into nervous tears. At the front of all this is the man they ...
Posted Sunday, December 18th 2016 at 10:33PM
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The best way to prepare mentally for marketing in 2017 is to start fresh, with a clean slate. For the moment, forget about what you accomplished and failed to accomplish with your marketing in 2016; set aside all the baggage of frustrations and disap ...
Posted Friday, December 16th 2016 at 10:18PM
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Franchising isn’t for everyone. But this is no less true of franchising than it is of medicine, teaching or gardening. Thus, to help you make this determination, you must ask yourself some questions:
What do you really enjoy doing? This doesn’ ...
Posted Friday, December 16th 2016 at 6:09PM
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As an Economics major, it is interesting to see how this article focuses on long term value and profitable customers for their marketing efforts and strategy.
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Posted Friday, December 16th 2016 at 1:46PM
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TOKYO — Sitting in a drab industrial neighborhood surrounded by warehouses and factories, Astroscale’s Tokyo office seems appropriately located for a company seeking to enter the waste management business.
Only inside do visitors see signs tha ...
Posted Thursday, December 15th 2016 at 11:46PM
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The holiday season is upon us, which means many of your target consumers are out shopping (even if that means braving the winter weather). So how can you take advantage of the holiday atmosphere when it comes to marketing your products and raising br ...
Posted Thursday, December 15th 2016 at 10:24PM
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Software development -- once the domain of hard-core techies who worked in a world apart from the day-to-day operations of the business world -- has become democratized. Newer business models now bring tech, development and business together, and lin ...
Posted Thursday, December 15th 2016 at 8:04PM
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Importance of Utilizing a Podcast as a Marketing Strategy (3 hits)
Importance of Utilizing a Podcast as a Marketing Strategy 7 Reasons to Add a Podcast to Your Content-Marketing Strategy:
Speaking directly to your target market will expand your ...
Posted Thursday, December 15th 2016 at 4:20PM
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7 Reasons to Add a Podcast to Your Content-Marketing Strategy:
Speaking directly to your target market will expand your leads and position you alongside experts in your industry.
No matter what business you’re in, chances are you ...
Posted Thursday, December 15th 2016 at 12:11PM
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Brands are paying more and more attention to the influencers in their respective spaces -- because that’s where all the engagement happens. I've been able to successfully build up my own brand by leveraging different influencers in the tech and dig ...
Posted Wednesday, December 14th 2016 at 10:40PM
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Ashish Thakkar’s Twitter biography doesn’t identify him as “Africa’s youngest billionaire,” or “CEO and founder of The Mara Group,” a globally renowned multi-sector investment group — the first word is “refugee.”
Thirty-four-ye ...
Posted Wednesday, December 14th 2016 at 8:48PM
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https://www.bloomberg.com/news/articles/2016-12-14/with-an-airdrop-of-popcorn-amazon-makes-drone-delivery-history ...
Posted Wednesday, December 14th 2016 at 5:29PM
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http://www.forbes.com/sites/karimabouelnaga/2016/12/14/how-a-personal-tragedy-inspired-this-founder-to-start-a-company-to-help-people-with-disabilities/#5af2433a6fde ...
Posted Wednesday, December 14th 2016 at 9:19AM
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You take pride in creating content for valuable resources such as blogs, e-books and training videos. You make sure you're dedicated to producing quality work that will “wow” your audience. You set aside specific blocks on your calendar to write ...
Posted Tuesday, December 13th 2016 at 6:45PM
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Author: Peter Carbonara
This August Laura and Doug Zander, the founders of Jimmy Beans Wool, a small but rapidly growing online yarn retailer based near Reno, Nev., launched what they thought would be an easy experiment: selling their customers su ...
Posted Tuesday, December 13th 2016 at 6:11PM
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Retailers wanting to reach new markets without committing to a full brick-and-mortar location are increasingly turning to pop-up stores and events -- with pop-up stores especially popular during the current holiday season. Locations? Typically, they' ...
Posted Tuesday, December 13th 2016 at 1:03PM
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-Branchless lender Lidya plans to target small businesses
-Co-founders looking to raise money from U.S. investors
Two entrepreneurs are set to unveil Nigeria’s first online lender in New York on Thursday.
Marketed as a digital bank that will ...
Posted Tuesday, December 13th 2016 at 8:00AM
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Success for startups and the venture community is all about execution. However, a key factor that drives success of startups even before execution gets critical is Product Market Fit; a key milestone to reach before one scales a company. So, how doe ...
Posted Tuesday, December 13th 2016 at 12:20AM
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DECEMBER 12, 2016
From a buzzword to a mainstay, content marketing has risen to stake its claim as one of the best advertising and marketing strategies, rivaling almost all traditional advertising ones.
Related: From Bedtime to the Boardroom: Wh ...
Posted Tuesday, December 13th 2016 at 12:01AM
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