HONG KONG — The technology world’s $400 billion-and-up club — long a group of exclusively American names like Apple, Google, Facebook, Microsoft and Amazon — needs to make room for two Chinese members.
The Alibaba Group and Tencent Holding ...
Posted Thursday, December 7th 2017 at 6:46PM
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Small business owners are more optimistic than any time in the eight-year-long economic recovery from the Great Recession, according to the annual U.S. Bank Small Business Annual Survey.
"For most owners, the recession is long over and now they ...
Posted Thursday, May 4th 2017 at 9:21PM
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A new study out of Temple’s Fox School of Business has some findings that might make some businesses reconsider their social media marketing strategies.
The study led by Shuting Wang, a Ph.D. candidate in management information systems, manageme ...
Posted Wednesday, May 3rd 2017 at 4:41PM
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Small business owners are more optimistic than any time in the eight-year-long economic recovery from the Great Recession, according to the annual U.S. Bank Small Business Annual Survey.
"For most owners, the recession is long over and now they’ ...
Posted Tuesday, May 2nd 2017 at 11:42PM
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Dan Faggella, 29, grew his ecommerce business Science of Skill, to seven-figure revenue before he hired any employees, extending what he could do on his own through automation and hiring contractors.
Now Faggella—who shared his story with Forbes ...
Posted Monday, May 1st 2017 at 1:55PM
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In a blog article a while back, Moz’s Rand Fishkin urged content marketers to stop trying to win with “good unique content” and instead focus on creating content that’s 10x better than what their competitors have already created.
And even ...
Posted Sunday, April 30th 2017 at 10:33PM
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Ethics took a hit during the 2016 election cycle. Sometimes it seems the hits just keep on coming. From Kellyanne Conway's innovative term, "alternative facts," to former Gen. Michael Flynn pocketing a cool half-million in cash, politics, already see ...
Posted Sunday, April 30th 2017 at 1:50PM
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At its core, marketing is a form of communicating with consumers in the hopes of selling them a product or service. However, it’s often a complicated dance of finding new and exciting ways to entice customers.
In this social-media-dominated worl ...
Posted Thursday, April 27th 2017 at 4:38PM
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Today, with nearly half the world's population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each pass ...
Posted Thursday, April 27th 2017 at 2:28PM
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What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed?
There is: It’s called SWOT Analysis.
By performin ...
Posted Thursday, April 27th 2017 at 1:21PM
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Zeta Global, a company that specializes in marketing automation software, now has $140 million in new funding, including $25 million in debt financing, with which it plans to fund expansion.
The company, co-founded by former Apple CEO and Pepsi-Cola ...
Posted Thursday, April 27th 2017 at 12:17PM
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By Xiaofeng Wang
Forrester predicts that the future of mobile wallets will go far beyond mobile payments. In the West, this vision is still a work in progress. However, Chinese digital juggernauts Alipay and WeChat have morphed their mobile wallet ...
Posted Thursday, April 27th 2017 at 12:06PM
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Seth Godin has one of the most-loved marketing blogs on the internet, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort to cultivate a following, ...
Posted Thursday, April 27th 2017 at 10:42AM
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When Subra Suresh was tapped to lead the National Science Foundation (NSF), in 2010, he saw that many of the pathbreaking discoveries developed through the agency’s grants weren’t finding their way to the marketplace, so he sought to foster bette ...
Posted Wednesday, April 26th 2017 at 3:17PM
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What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But m ...
Posted Wednesday, April 26th 2017 at 1:10PM
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