Your brand should be memorable, compelling and carry implied value. It shouldn't be time-related to an event.
Search your brands and those of your colleagues and competitors, via YouTube, Google's advanced search tools or Twitter. You can also set up automatic alerts through Google Alerts and subscribe to automatic blogs update using Google Reader.
If you don't blow your own horn, there is no music. At some point your horn can become a full orchestra, augmented by the web's scalability and power to leverage. The key is to create this presence in a non-narcissistic way, and look like a valued asset and not a late-night infomercial.
If you find that your brand isn't consistently expressed or strong, try these techniques:
Position yourself as the brand while publishing. For example: "Chad's 10 SEO Myths" or "Alan's 101 Sales Question for Every Sales Situation."
Publish often--several times a week on your blog and at least monthly on your site with articles. Contribute your expertise to online communities and social media and provoke with questions.
Engage and build online relationships with thought leaders and influential bloggers. Consider the following:
Comment on their sites, blogs and social media profiles with provocative yet helpful content.
Mention their content, products and services in your content such as articles, podcasts, and videos.
Suggest additional resources.
Interview them.
Offer to be interviewed.
Monitor what is being said about you and your brand and interact quickly with both the good and the bad.
Connect with journalists and provide them with relevant and interesting information for their followers.
Learn from the best and emulate their approaches. Who appeals to you and why? Whose brands are easiest for you to remember and use when you make purchasing decisions? We think you'll see the following commonalities:
think you'll see the following commonalities:
Attractive design
Brand-related books
Podcasts on the site, blog and iTunes
Videos on the site, blog and YouTube
Huge supporting content and value
Workshops, teleconferences and webinars
Speaking engagements
Constant reinvention and evolution
Posted By: Woodley Gesse
Sunday, July 1st 2012 at 8:55PM
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