https://www.bloomberg.com/opinion/articles/2018-12-13/apple-can-t-win-over-media-with-its-old-approach
"The company hasn’t learned from its last unsuccessful foray into digital subscriptions. "
Apple Inc. wants to become a subscription powerhouse for music, apps, online video, news and more.
News and magazine publishers are wary of Apple’s effort to refashion Texture, a company Apple acquired this year that offers a collection of digital magazines for $10 a month.
Apple seems to believe that its approaches to media and entertainment will prevail over those of misguided media and entertainment companies. But the company needs both a better pitch to potential participants and a different approach.
Posted By: Shelina Chotrani
Thursday, December 13th 2018 at 9:04PM
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